Of late, AI has been a subject of debate, helping businesses branch out into several activities. It has emerged as the best companion for entrepreneurs to perform several extensive tasks, from content creation to digital marketing, in less time. Digital marketing is the core activity of any business, regardless of its size. It can execute, plan, organise and improve the efficiency of your business marketing strategies. The ultimate benefit of AI in digital marketing is it ensures cost-saving.

Digital marketing is all about introducing your products and services to your potential clients and converting them into sales. To make the most of your marketing strategy, it is vital to analyse your customers’ behaviour which you can use as an insight for creating personalised content. Here comes AI. It can analyse complex data and convert it into meaningful insights and can take automated actions. 

Data analysis, research and content creation are three key areas for which digital marketing experts use AI tools. 

5 ways how AI is helping businesses with digital marketing

Here are the ways how AI is helping entrepreneurs with digital marketing:

• Data analysis

There are several digital marketing tools out there that give you analytics, but more often than not, the data is exported from different platforms. However, AI can sift through an inordinate amount of complex and large data and produce summarised findings. This is how you can save a lot of time while developing your marketing campaigns. 

It is crucial to stress AI tools that have conversational intelligence capabilities so you can get a better idea of how your customer care team handles calls. Of course, these tools will cost you slightly more money. In case you do not have sufficient cash, you should take out a loan for bad credit with no broker. 

• Content creation

You might be surprised to know that, but that is true. AI tools can help create marketing content for your target audience, not just blog copy but social media posts, captions, and email copies, too. Some marketers have taken its capabilities to a more advanced level by using it for multimedia like images, audio and video. 

However, it is crucial to note that automated content is not ready to be published. Marketers use this technology to outline or draft a writing piece that they can elaborate further by introducing their own flavours of thoughts. It means you cannot be 100% reliant on AI for the generation of your content. It should be used for the ideation. 

Most of the marketers use AI-generated content and find zero results. It is vital to understand the fact that AI cannot take over human intelligence. It can serve as your companion only. The draft it produces requires some sort of editing. You will have to maintain a structural flow in the piece of content it has generated. AI tools are particularly good to help you generate blog ideas and create outlines. 

• It helps reduce admin work

With the help of AI, you can simply cut back your schedule on attending meetings and administrative tasks. There are so many AI tools that can help you save time in designing a marketing strategy. Featured with artificial intelligence, these tools can provide you with instant insight into your customers’ buying patterns and behaviour. 

As it will collate data in one place for your better understanding of the true picture of your business, you can quickly propose a marketing plan to fit the current trends of your business. 

Other tasks that AI tools can handle include scheduling meetings, summarising articles, researching and taking notes. More than 60% of marketers use AI to summarise meetings and take notes, leaving them free to focus on other core activities. 

Bear in mind that each AI tool is equipped with different features. Do proper research before investing in them. Not to mention, avant-garde tools will be quite expensive. In case you need to borrow money, you should ensure that you contact a reputed direct lender like 1oneFinance. The lender is known for providng various types of loans at affordable interest rates. 

• More personalised content

One of the best benefits of using AI is that it helps produce personalised content. Since it can evaluate your customer’s behaviour and their buying patterns, it can help you reach out to your audience in a more personalised way. 

Using automated tools can help you improve your customer experience by tracking their behaviour, for instance, whether or not they filled out a form. When it provides you with an exact insight into their behaviour, you will more likely be able to nip into it.

When you send personalised content to your users using social media posts and emails, they will be able to stick to your business for a longer time. This serves as the best way to retain your current customers. 

Some AI tools have the potential to sift through data to know potential prospects looking to make a purchase so you can send them personalised marketing content. The more personalised you are with your audience, the better it is for your business.

• Chatbots

Chatbots are novel. They have been created to answer the most frequent questions that users ask about your product or service. They use natural processing language designed to help people who ask the most common and general questions. 

Chabots made it possible to provide services round the clock. It is likely that the user asks a question that is not processed in the system, but they will still get the answer. This is how the customer experience has improved without taking on too much load.

The final word

There is no denying that AI has played a vital role in improving digital marketing. Most of the tasks can be automated. Whether it is content creation or providing personalised marketing material, the role of AI is becoming vast ad vast in digital marketing. However, it does not mean that there is no human involvement needed to make digital marketing better.