SEO is one of the most important aspects of digital marketing. It’s also one of the most talked about and debated topics. So much so, in fact, that it can be hard to keep up with all the new SEO trends. But that’s where we come in!
Here are some insights from the best SEO expert company Melbourne on what’s happening with SEO right now:
Voice search optimisation
Voice search optimisation, or VSO, is the process of optimising a website to be found in voice search results. It’s important because voice searches are becoming more popular and people want to find answers quickly–and they don’t want to read long-form content.
Voice search optimisation will help you create content that’s easy for users to understand and navigate quickly so that they can get back to whatever else it was they were doing before starting their search.
Local SEO
Local SEO is the process of optimising a website for local search, which refers to the appearance of a business’s website in search results when someone searches for that business by name or category.
Local SEO differs from general SEO because it focuses on getting your website to rank highly for specific keywords based on location-based information like zip code or city. While you can hire best SEO expert company Melbourne for some of the same strategies that work for general SEO (like keyword research), there are also some unique aspects to local optimisation that need attention if you want your site to show up first when people look up businesses nearby them.
Artificial intelligence and machine learning
- Artificial intelligence and machine learning.
- AI is the science of getting computers to act without being programmed, while machine learning refers to a subset of AI that allows computers (or other devices) to learn from experience without explicit programming. Machine learning has become increasingly important in recent years as it’s used in many areas of computing, including data mining, pattern recognition and predictive modeling.
E-A-T
The acronym E-A-T stands for “expertise, authority and trust.” It’s a concept that has been used by the search engine optimisation (SEO) community since its inception, but this term has only recently gained popularity outside of the industry.
E-A-T is a critical factor in determining how high you rank on Google, which means it’s also a key component in any successful digital marketing strategy.
If you want your website to rank higher than your competitors’ sites in organic search results, then it’s crucial that your site displays strong E-A-T signals at all times–and not just when someone searches for something related to your business or industry!
The future of SEO is bright, and it’s more than just keywords and links. Voice search optimisation, local SEO and artificial intelligence are just a few of the new trends that you should be aware of as the best SEO expert company Melbourne.
There are also plenty of opportunities for growth in this field because there aren’t enough people with the right skillsets to fill them all yet!
