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The 2023 Digital Marketing Trends For A More Profitable Campaign

The digital marketing trends of the year are always changing. The world has become so fast-paced that you can’t expect one trend to stay the same for more than a few months. The good news is that all these changing trends mean new opportunities and fresh strategies for your business. 

In this article, we will cover three main areas:

Artificial Intelligence (Ai)

As AI is becoming more popular, it can be used to automate repetitive tasks and improve customer service. For example, if you have an eCommerce store where customers can leave reviews on products, AI can analyse these reviews and provide suggestions for improving the product or customer service.

In addition, AI has many applications in digital marketing company; however, there are some challenges that must be addressed before adopting this technology fully:

Short Videos (Reels)

Short videos are more engaging, easier to watch and share, easier to understand and remember. The average person watches at least 15 hours of video on their mobile device every month. That’s a lot of time spent watching short clips!

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Short videos are also more likely to go viral because they’re more easily shared across social media platforms like Facebook or Twitter. Top digital marketing company Canberra making short video reels for customer attraction.

In fact, research shows that you’re seven times more likely to share an image than you are an article link (and nine times as likely if it’s funny). 

So, if your marketing strategy relies heavily on social media then this might be the right choice for your next campaign–it could even help attract new customers who wouldn’t normally click through from Google search results!

Voice SEO

Voice search is the future of SEO. It’s growing in popularity, and it will become more popular as time goes on. Voice search has already been adopted by millions of people, and its conversion rate is higher than other forms of digital marketing. If you want your business to reach its full potential, then you need to hire professional digital marketing company Canberra for voice SEO.

Video Marketing

Video marketing is the most effective form of content marketing. It’s a great way to engage with your audience and build trust and authority, which can help you connect with them on a deeper level. 

Video also allows you to build a community around your brand or product by creating shareable content that people will want to watch over and over again!

Video marketing is not just for big brands anymore; it’s affordable, easy-to-use, and effective at getting results fast (especially when combined with other forms of digital marketing). 

Top digital marketing company Australia is already using it properly because video will be one of the most powerful tools in your arsenal for making money online this year!


We hope this article has given you some insight into what the future digital marketing company Canberra looks like. In summary, we predict that there will be a greater focus on video content and voice search in the next five years. 

These trends are great opportunities for businesses to capitalise on but also require a lot more work than traditional text-based ads do so they may not be right for everyone!



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